1. WHO WE ARE

Element Sports Coaching
Victoria, British Columbia, Canada
Email: [email protected]

For the purposes of applicable privacy laws, Element Sports Coaching acts as the Data Controller of your personal information.

We comply with:

• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)

• The EU General Data Protection Regulation (GDPR), where applicable

• Applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA)

 

2. INFORMATION WE COLLECT

We collect information in the following categories:

A. Identity & Contact Data

• Name

• Email address

• Mailing address

• Phone number

• Account login information

B. Payment Information

Payments are processed securely through Stripe. We do not store full credit card numbers. Stripe processes payment data in accordance with its own privacy policy.

C. Coaching & Performance Data

Through coaching platforms such as TrainingPeaks and Athletica, we may collect:

• Training metrics

• Performance statistics

• Workout history

• Body composition data

• Physiological metrics

• Race results

• Injury history

• Nutrition information

• Health-related information you voluntarily provide

Some of this data may qualify as health-related or special category data under GDPR.

D. Technical & Usage Data

Collected automatically through tools such as:

• Google Analytics

• Google Business

• Website hosting systems

• Kajabi platform

This may include:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on site

• Referral sources

E. Marketing & Communication Data

• Newsletter subscriptions

• Webinar registrations

• Summit registrations

• Marketing preferences

• Email engagement data

 

3. LEGAL BASIS FOR PROCESSING (GDPR)

For individuals located in the European Union, we process your personal data based on:

• Contractual necessity – To deliver coaching services you purchase.

• Consent – For newsletters, marketing, and collection of health-related data.

• Legitimate interests – For analytics, service improvement, and business operations.

• Legal obligation – For tax, accounting, and regulatory compliance.

You may withdraw consent at any time by contacting us.

 

4. HEALTH & SPECIAL CATEGORY DATA

As a coaching company specializing in female physiology and performance, we may process health-related data you voluntarily provide.

We process this information:

• Only with your explicit consent

• For the purpose of delivering personalized coaching services

• Using secure third-party platforms

We do not sell or commercially exploit health data.

 

5. HOW WE USE YOUR INFORMATION

We use your information to:

• Deliver coaching services

• Personalize training plans

• Process payments

• Communicate with you

• Provide educational resources

• Improve our programs

• Conduct analytics

• Send newsletters (with consent)

• Run marketing campaigns

• Comply with legal obligations

We may use aggregated, anonymized data for business insights.

 

6. THIRD-PARTY SERVICE PROVIDERS

We use trusted third-party processors, including:

• Stripe (Payment processing)

• Kajabi (Website hosting, course delivery, email marketing)

• TrainingPeaks (Training data management)

• Athletica (Performance analytics)

• Google (Analytics and business services)

• Future advertising platforms (e.g., Meta Ads, Google Ads)

These providers process data in accordance with their own privacy policies and applicable laws.

We do not sell your personal information.

 

7. INTERNATIONAL DATA TRANSFERS

Because we operate internationally, your information may be transferred to and stored in:

• Canada

• The United States

• Other jurisdictions where our service providers operate

Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms.

 

8. COOKIES & TRACKING TECHNOLOGIES

We use:

• Essential cookies (site functionality)

• Analytics cookies (Google Analytics)

• Marketing cookies (for future advertising campaigns)

Cookies help us understand website usage and improve services.

You may control cookies through your browser settings.

If we implement advertising pixels (e.g., Meta or Google Ads), we will update this policy accordingly.

 

9. DATA RETENTION

We retain personal data:

• For the duration of your coaching relationship

• As required for tax and legal compliance (typically 6–7 years for financial records)

• Until you unsubscribe from marketing communications

• Until deletion is requested (subject to legal obligations)

Health and coaching data may be retained for continuity of care unless deletion is requested.

 

10. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent

• Lodge a complaint with a supervisory authority

To exercise your rights, email: [email protected]

California residents may request disclosure of data categories collected and request deletion in accordance with CPRA.

 

11. DATA SECURITY

We implement commercially reasonable safeguards including:

• SSL encryption

• Secure third-party platforms

• Limited data access

• Password-protected systems

However, no method of transmission over the internet is completely secure.

 

12. CHILDREN

Our services are not intended for children under 16. We do not knowingly collect personal data from minors without parental consent.

 

13. MARKETING COMMUNICATIONS

You may unsubscribe from marketing emails at any time via the unsubscribe link in our emails.

We comply with:

• CAN-SPAM (USA)

• CASL (Canada)

• GDPR marketing consent requirements (EU)

 

14. AUTOMATED DECISION-MAKING

We do not engage in fully automated decision-making that produces legal or significant effects. Training analysis tools may provide algorithmic insights, but coaching decisions are made by human coaches.

 

15. POLICY UPDATES

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Continued use of our services constitutes acceptance of any changes.

 

16. CONTACT US

Element Sports Coaching
Victoria, British Columbia, Canada
Email: [email protected]